The main aim of operating a fruit and vegetable van is to provide vegetable and fruit delivery service to people living in areas that are limited that have limited access to shops selling fruits and vegetables. The overall business objective is to provide delivery services at a low cost by street trading and supplying other outlets. The van are usually leased or bought if the initial capital is adequate for that, refrigeration is an important component though this usually raises the cost of purchase or fitting.
Maintaining the quality of all the fruit is very critical at all times, the delivery fruit boxes should be designed in a way that ensures quality is not compromised. The storage of fruit requires specialist knowledge so as to minimize the wastage of the product, cold weather usually minimizes this kind of wastage although in certain occasion the produce may need to be covered with horticultural fleece. Stock rotation should be important when the van is operational. When operating this kind of business it is important to consider the fruit seasons that exist an also ensure that there is demand for fresh fruits. Take time to read this page about fruit boxes.
This business may require purchasing from wholesalers, most whole sale systems are similar to normal markets but on a much larger scale. This presents an opportunity for creating a network of different fruit wholesalers who understands the nature of the business. Such networks may offer discounts that may make it possible to offer customer incentives through gifts such as a fruit hamper to promote the business. The produce delivered should ensure healthy standards by having the vehicle weatherproof and clean, equally the air temperature should conform with the laid down standards and regulations of operating a fruit van.
The storage should maintain the nutritional value, appearance and taste, the objective is to protect the product from contamination, accelerated deterioration and multiplication of food poisoning organisms. Some fruit produce ethylene, this is a gas that is produce by some fruits which causes other to ripen faster, one should be very careful with such produce and other produce that are sensitive to ethylene gas should be stored separately. Packaged fruit offer a convenience to the consumers but require special handling , storage and display conditions. Delivery bags should always be scanned as they are being delivered.
Advertising of the business can take many forms, it is important to maximize on the available advertising opportunities. The van should have the signage that informs the regular clients of the business but market also to other intended customers on the quality of the business products. The advertisement should consider educating the customer on the consideration taken in delivering perishable goods in the shortest time possible without affecting the quality and the freshness of the produce. The advertisement should always emphasize on the importance of healthy eating habits and the importance of living a healthy life and its effect on family’s happiness.